From strategy to implementation
Working on strategy, competitors analysis, and visual mood boards, I took part in a wide range of branding projects involving multiple stakeholders. My approach is simple: highlighting the core values of a brand and translating them into an easily recognizable and scalable visual language.
Once a new visual language is defined, I then make sure that everything from websites to promotional assets and print material is aligned with the new brand.
V.Group – #1 ship management group of companies
Keestrack – European leader in heavy machinery